Our Story

Founded by Mariam Ahmed in 2020, MINUTIAE is a women’s apparel brand focused on creating effortless & contemporary western wear. Born out of the struggling realization of a lack of size inclusive fashion wear in Pakistan, at the heart of it, the brand encourages the narrative of inclusivity and body positivity with its clothes that fit and compliment a wide variety of body sizes and shapes. With an emphasis on slow fashion, MINUTIAE strives to make timeless and versatile designs that can be worn again and again. Its all about how you style yourself.

We at MINUTIAE, consider fashion as self care, it should empower you, and make you feel good in your body and mind.